Product Launch: FreightIntel AI

Loadsmart’s First Vision Intelligence Platform for Enterprise Shippers

Overview

FreightIntel AI was Loadsmart’s first large-scale logistics AI product, a breakthrough platform built to deliver analyst-level insights from freight data in minutes. The target audience included upper mid-market to enterprise manufacturers, a segment with complex networks, large transportation budgets, and a strong appetite for data-driven optimization.

The result was a multi-phase launch that positioned Loadsmart as a leader in logistics AI, drove early adoption, and generated high-value opportunities, including a six-figure closed-won deal.

My Role:
As the project manager for the marketing launch, I coordinated across Product Management, Product Marketing, Content, Design, RevOps, Customer Success, and Sales Leadership to deliver a unified, high-impact launch designed to educate a new market category.

This launch is an example blueprint for my product marketing approach: coordinated, multi-channel campaigns that generate awareness, strengthen credibility, and create pipeline across the full funnel.

Strategy & Execution

FreightIntel AI was not a chatbot, it was a new category. Our approach had to both teach the market and entice early adopters.

1. Pre-Launch Campaign: Capturing Early Demand

Before the official announcement, I built a teaser campaign designed to drive curiosity and capture emails from upper mid-market and enterprise shippers.

Pre-launch channels included:

Social media teaser cards → landing page with “Something big is coming” messaging
Email capture form for launch notifications (100+ signups)
Save-the-date nurture series for targeted enterprise accounts
Internal alignment meetings with Sales and Customer Success

The goal was to prime our ICP and ensure internal teams were prepared for launch day.

2. Cross-Functional Project Management

I coordinated the full launch with Product, Design, Content, and Product Marketing, guiding the development of:

Sales PPT decks
Demo videos + product promo videos
Messaging frameworks
Landing page development
Customer Success enablement materials
Sales playbooks and talking points

I also presented directly to Customer Success, Sales Leadership, and Sales teams to ensure everyone understood:

What FreightIntel AI does
Who it’s built for
How to position it
How to identify good-fit customers
How to leverage the new marketing assets
How to request help from the Product team for demos

This was essential given the product’s complexity and category-defining nature.

3. Post-Launch Campaign: Multi-Channel Promotion

Landing Page + Gated Demo

The landing page was updated at launch with a 15-second gated demo video, generating hundreds of email sign-ups and feeding into an automated nurture flow highlighting:

Key benefits
Use cases
How to try the tool with their own freight data
Instructions for connecting with Sales

Social Media & Video Distribution

Social cards
Short demo clips
Awareness videos
Thought leadership posts

All designed to educate and spark curiosity.

Social + YouTube Advertising

We used:

YouTube pre-roll ads for enterprise awareness
Social ads targeting prospects and current customers
Retargeting sequences tied to demo engagement

These ads drove a mix of new inbound leads and re-engagement from existing accounts.

Google Search Campaign

A highly targeted Google Ads campaign captured searches for AI Freight Technology (and variations of those keywords).

While niche, this search group was extremely high intent.

Sales + CS Partnership

Customer Success flagged accounts ready for AI adoption; Sales used the new decks, demo videos, emails, and nurture flows to engage opportunities and drive early adoption conversations.

Email Nurtures

Dedicated post-launch nurture series
Automated campaign to TMS customers (30 days after onboarding)
Automated campaign to brokerage customers after 5 delivered loads
Targeted outreach to specific industry verticals

Speaking Engagements & Influencer Partnerships

I secured multiple speaking opportunities with:

Industry conferences
Logistics-focused influencers
Podcast interviews

These placements positioned FreightIntel AI as a category leader and drove strong inbound activity from the right personas.

Launch-Day Press Coverage (Major Win)

The launch included a press release that was published in over 200 publications, generating widespread visibility.

Trade and financial outlets picked up the announcement, resulting in multiple articles that further legitimized FreightIntel AI as a pioneering logistics AI solution.

Award Submissions & Wins

Post-launch, I collaborated with our content manager to submit FreightIntel AI to leading freight and logistics technology award programs.

The product won multiple industry awards in its first year, strengthening credibility and supporting both marketing efforts and sales conversations.

Results

Hundreds of demo video sign-ups in the first phase
Dozens of qualified leads across enterprise manufacturing
10 full product demos
5 high-quality opportunities directly tied to the launch
1 early six-figure closed-won deal
Continued lead flow and opportunity creation as market education increased

FreightIntel AI was the first logistics AI product of its kind that wasn’t a chatbot. It required thoughtful, strategic education — and the launch accomplished exactly that.

The campaign helped shape demand, position the company as an innovator, and create the foundation for ongoing adoption as the product matured and the market caught up.